by Hamish Morrow
Glamour bewitches, it casts a spell, it promises social transformation and individual elevation but is itself a tool of social distance and not social integration. Glamour allows the exploited to become the exploiter and is the promise of individual class mobility and not class critique. Like the specimen butterfly trapped within the glass exhibition case, the object of desire to the fetishism of the taxonomist and collector, both exploiter and exploited are caught within the ricochet of desiring reflections and projections.
Hamish Morrow’s practice is primarily informed by his extensive experience in fashion as a designer/creative director, the work deliberately privileges aesthetic complexity, the visually alluring and the materially seductive as an analytical means to prise open prevailing contradictions within the spectacle, attempting to make critical an already existing activity or condition.
Hamish Morrow is currently completing his MFA at Goldsmiths University.